If Deadspin Wasn’t Popular


DeadspinThere was a post on Deadspin today that referred to a previous post about its sponsors. If you have a few thousand dollars and would like to spend it on a Deadspin ad, here is that post:

Advertising with Deadspin

Deadspin is sports news without access, favor, or discretion. Sports is an endless well of stories, on-field and off, where the athletes are fascinating whether they’re being tackled, being arrested, or being lap-danced — and that is the world of Deadspin.

Readership. As of January, 2006, Deadspin attracted more than 1.75 million pageviews per month.

Units. In addition to standard advertising units, Gawker Media is open to discussions on other sponsored content packages, ranging from exclusive sponsorships of categories to custom contests. You can view an example custom contest for HP here. Email to advertising@gawker.com to discuss.

Graphic Ads – CPM Pricing.**

728 x 90 IMU – (Top banner, above site logo) – $8 CPM

300 x 250 IMU – (Rectangle, within editorial, between 4th and 5th posts) – $10 CPM

160 x 600 IMU – (Skyscraper, right sidebar) – $8 CPM

160 x 160 IMU – (Button, right sidebar) – $6 CPM

Discounts are available for first time advertisers and larger buys/longer runs.

** CPM stands for “cost per thousand impressions” so for example having your ad appear 500,000 times on this site at a CPM rate of $4 would cost $2,000 (500,000 impressions x $4 / 1000).

Text Links. You can buy a text link immediately by visiting Adbrite.

Payment. Our minimum purchase of $2000 is payable by check or wire transfer prior to running your advertisement. Contact advertising@gawker.com to arrange.

So I thought I would take a look at what this site’s advertising page were to look like if I decided to plagiarize from Deadspin’s ad page:

Advertising with Know Your Dallas Cowboys

Readership. As of November 2006, Know Your Dallas Cowboys attracted more than 1.75 hundred pageviews per month.

Units. In addition to standard advertising units, Obscure and Obsolete Team Fan Blogs, Inc. is open to discussions on other sponsored content packages, ranging from exclusive sponsorships of categories to custom contests. We’d give you a custom example if we had one. Email to kickholder@knowyourdallascowboys.com to discuss.

Graphic Ads – CPM Pricing.**

728 x 90 IMU – (Top banner, above site logo) – $.18 CPM

300 x 250 IMU – (Rectangle, within editorial, between 4th and 5th posts) – $.11 CPM

160 x 600 IMU – (Skyscraper, right sidebar) – $.08 CPM

160 x 160 IMU – (Button, right sidebar) – $.02 CPM

Discounts are available for first time advertisers and larger buys/longer runs.

** CPM stands for “cost per thousand impressions” so for example having your ad appear 500,000 times on this site at a CPM rate of $.18 would cost $90 (500,000 impressions x $.18 / 1000). There is, however, no way in hell that you’d ever get your ad to appear 500,000 times, which presents a problem with our math example. We’re working on it.

Text Links. You can buy a text link by putting a quarter in an envelope and asking nicely.

Payment. Our minimum purchase of $6.30 is payable by check, wire transfer, or simple I.O.U. prior to running your advertisement. Contact kickholder@knowyourdallascowboys.com to arrange.

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