I already have a copy, but if I were in the market for a copy, I’d probably pay between $15-$20 for it, again, depending on its condition and how badly I wanted it (more bidders will naturally drive up the final price).

Have you tried listing it on eBay?

In 1974, the Cowboys published a one-time, in-house paperback / magazine pre-season yearbook which I think was called the Bluebook, in direct competition with Dave Campbell’s Dallas Cowboys Outlook.

Campbell had been publishing his Dallas Cowboys Outlook since the mid-to-late 60s, and he did a great job of covering the upcoming Cowboys season, as well as reviewing the previous season.

The Cowboys (I assume it was Schramm’s idea) eventually talked Campbell out of continuing his Outlook, sometime in the early-to-mid 80s. Of course, by that time, the Cowboys and Taylor were publishing the official Bluebook in direct competition with Campbell’s older Cowboys yearbook / annual.

Its too bad Campbell folded the Outlook. As the Ranch Report has ably demonstrated, there is room for more than one weekly publication covering the Cowboys, if for no other reason than editorial independence.

So too, the annual pre-season Outlook was an independent version of the Bluebook, with a refreshing third-party POV of the Cowboys that is sorely missed.

I have a few game programs, not too many, because I collect only for those games I actually attend. The exception is playoff games — I have about 90% of all the Cowboys playoff game programs. Much tougher are playoff game media guides — I have only a few of those.

But I do have a complete run of 42 Super Bowl programs, including the extremely hard to get SB V, and a two-team (stadium) version of SB IV.

If you ever buy a SB IV program (e.g., on eBay) be sure and ask if its the two-team (stadium) version.

The NFL also produced a four team “collector’s edition” that is much less desirable and hence should cost much less.

Speaking of 2- vs. 4-team versions, I’ve never found a 2-team version of the SB 28 program — apparently the NFL sold a 4-team version even in the stadium. I wrote a letter to NFL Properties and they confirmed that they did not produce a 2-team version of SB-28.

Here are a couple more hardcover books.
A Decade of Dreams – Dallas Cowboys Cheerleaders. Mary Candace Evans, 1982.

We Love You Cowboys – The whole heartwarming story of a pro football team’s rise to greatness. Bob St. John, 1982.

Cowboys Have Always Been MY heroes – The Definitive Oral History Of America’s Team by Peter Golenbock 1997. Autographed edition from the publisher.

Special Blue Books
1980 Blue Book, Comliments of the Dallas Cowboys.
1981 Blue Book, Compliments of Central Freight Lines.
1981 Blue Book, KIX 106FM.
1981 Blue Book, Compliments of Taylor Publishing Company.
1981 Blue Book, Compliments of RepublicBank of Oak Cliff.

I also collect the paper back copies of the books on this list. I keep them seperated from hardback copies and will have to go through them later. Game Programs should be on this list also, but it would take up whole page. Dallas Cowboys Wives Cookbooks should also be on this list.

The Dallas Morning News Season Preview Special Insert. I missed a few years and these and not sure what year they started. It comes out before preseason starts.
1992 – Return to Glory.
1994 – back… to back… TO BACK!
1995 – Dallas Defese No.1 in the NFL.
1996 – Prime Time Goes Full Time.
1997 – Fighting Back.
2001 – Goin’ Deep
2002 – Emmitt Smith Run to History!
2003 – Bill Parcels
2007 – Preview
2008 – Preview

I have searched high and low for a copy of the 1990 Bluebook, but have never even seen one. No collector that I have come accross has a copy. Anyone have a copy of the 1990 Bluebook? Please send me an e-mail. s22dcfan@dallascowboyscollectorsguide.com
Title e-mail “Dallas Cowboys Books”.