Columnists in the Dallas area have taken it upon themselves to give us daily reminders that the Jerry Jones has to fire Wade Phillips for the Cowboys to have any chance to win in 2009. That is, of course, what is on most people’s minds.

But the talk has also extended outside of the Dallas area. Houston Chronicle columnist John McClain, who is generally well-regarded, wrote this nonsense yesterday:

Without change on the coaching staff and on the roster, just about every Cowboys fan knows it’ll be almost impossible to sell the 2009 edition of America’s Team as a legitimate Super Bowl contender.

Getting blown out at Philadelphia and missing the playoffs isn’t the ending Jones planned before the Cowboys move into the Taj Mahal of stadiums next season.

No matter how hard Jones tries to convince us that he’s keeping Phillips, every Cowboys fan worth his star knows the owner is maneuvering behind the scenes and is at least talking to Bill Cowher, Mike Shanahan and/or Mike Holmgren — none of whom may coach next season.

The only way the Cowboys are going to make the kind of splash in the NFL swimming pool that Jones demands is to hire a big-name coach with a Super Bowl victory on his résumé.

Once again: The NFL is not like baseball or college football in the sense that coaches just step in an have immediate success. Many coaches who have had success with previous teams have spent years with other clubs trying to find the magic once again.

Consider Holmgren: He did a great job leading the Packers back to the top, but he also lost a Super Bowl in an upset. His records during his first six seasons in Seattle: 9-7, 6-10, 9-7, 7-9, 10-6, 9-7. And when the Seahawks finally turned a corner, finished 13-3, and made it to a Super Bowl, Seattle followed up with a 9-7 season (and, of course, a win over the Cowboys in the playoffs).

Holmgren’s Seahawks just finished a 4-12 season. But he has enough “star power” that he is going to step in and lead the Cowboys to a Super Bowl title in one season? Nonsense.

Consider Shanahan: His great success came during the last decade. Denver’s best season this decade came in 2005 when the Broncos went 13-3. The next season? Denver fell to 9-7. Since then, the Broncos have gone 7-9 and 8-8, leading to Shanahan’s dismissal.

But Shanahan is the man who is going to step in and replace Wade Phillips because Phillips’ team went 13- 3 and then 9-7? Shanahan is the right man when his last team blew a three-game division lead with three games to go in the season and missed the playoffs? Shanahan is going to dive into his bag of magic tricks and bring a Super Bowl title to Dallas in 2009? Nonsense.

Consider Cowher: His 2001 team went 13-3 but then fell lost the AFC Championship Game to the Patriots. The Steelers followed that up with a 10-5-1 campaign and then a 6-10 campaign. Cowher won a Super Bowl, but it came a year after the Steelers came up short during a season where they went 15-1.

Envisioning Cowher on the Dallas sideline may seem to be an ideal situation.  But, like Shanahan and Holmgren, folks expect that Cowher will step in and have immediate success in Dallas, for only an “all-star coach” can step in an coach this group of all stars that Jerry has put together. If Cowher had success, it would probably only happen after he had a few years to put “his” team together, for inserting a coach is hardly a “plug-and-play” situation.

People are remembering the Bill Parcells’ era in Dallas as some sort of high point, for Parcells is the closest thing to a plug-and-play coach that this league has seen. But the truth is that Parcells had no greater success on the field as Chan Gailey did, and few believe that the Cowboys would have gone 13-3 in 2007 if Parcells was still the coach.

The problem is that the Cowboys have been put together in a manner where they are little more now than a collective group of talented individuals.  This is not a team in the same sense that the Patriots or Colts are teams. Players are on the field not because they fill a specific need within a system, but rather because they are considered to be more talented. That’s not Wade Phillips’ doing. That’s Jerry’s doing.

Cowboys’ fans may tease Redskins’ fans because Daniel Snyder hasn’t been able to buy a championship for Washington. But isn’t Dallas doing exactly the same thing that Snyder has tried to do with the Redskins? A free agent becomes available, and Dallas tries to pounce on him even where the free agent really does not fit in with the Cowboys’ systems. Dallas can trade three draft choices for a receiver with some talent but with questionable work ethic, but everyone is surprised that the trade doesn’t work in the Cowboys’ favor?

Of the 12 playoff coaches in 2008, only Tony Dungy and Tom Coughlin have ever won Super Bowl titles. Both of those coaches suffered through many years of playoff losses and both were fired by their previous teams long before they won those championships. Other coaches– John Fox, Andy Reid, and Jeff Fisher– have made it to Super Bowls but have lost when they got there. And all three of those coaches have been the subject of firing rumors during the past few years when their teams have struggled.

Maybe Wade Phillips needs to go, but if he does, I would fully expect his removal to be part of a minor rebuilding process. But the idea that the only solution is for the new coach to have star power is nothing more than a fallacy.