The only time I ever “earned” a link on Deadspin was a few months after I launched. I posted a clip from the Dallas Cowboys Christmas ’86 video.
On a day where I should have had 10,000 visitors, though, my host apparently installed an upgrade of some sort, and my page wouldn’t load for hours. That’s the kind of luck this blog has had, mirroring the luck of the Cowboys….
Every Christmas, those videos show up on various blogs, including this one. I finally found my CD containing the original files. Here is the first of four clips from the video:
Thanks to a Google Book search, I was able to stumble across more information regarding the Christmas video. Twenty-five years ago today, Billboard posted an article about the original distribution of the 1986 video. Here is the text:
Web Banks on Cowboys Vid
by Greg Reibman
Billboard, Dec. 20, 1986
DALLAS The Video Works chain, based here, hopes to score some extra points this holiday season with an exclusive distribution pact for a new Christmas video starring the Dallas Cowboys.
Although Sears and local grocers Tom Thumb Page and Minyard will also stock limited quantities of the five-song “Dallas Cowboys Christmas ’86” charity video, the 16-store outfit will be the only video retailer on the Cowboys’ home turf with this product.
“This is a terrific opportunity for us,” says Video Works president Gary Meinershagen. “And, of course, it is for a good cause, so we’re especially glad to be involved.” Proceeds from the tape will benefit the Cowboys’ Youth Foundation.
Video Works (Billboard, Sept. 6) also held the exclusive on the team’s first Christmas video last season. Despite the fact that the 1985 project was not available until early December, it enjoyed sales in excess of 4,500 units for Video Works. With almost a full extra month of marketing time for the new video, Meinershagen–who thinks the 1986 tape is superior to last season’s–hope to nearly double 1985’s sales. “It went over very well last year, and this one is longer and a better value,” he says.
In addition to a pair of songs featuring current team players, the new video also features a song with the celebrated Dallas Cowboy cheerleaders and another number featuring ex-players.
Both the 1985 and 1986 tapes were produced by Chris Christian and Bob Breunig for their Home Sweet Home label. In addition to the videocassette, the label has also released a Dallas Cowboy Christmas album, cassettte, and songbook.
The video–available in either VHS or Beta at a retail list of $19.95–will be wholesaled to retailers outside of northeast Texas without the restrictions of an exclusive sales agreement. The record and cassette are available in many Dallas-area stores, says Home Sweet Home promotion director Robin Creasman, “but we were so happy with the way Video Works handled the project last year that we decided to give them the exclusive rights again this year.”
A major benefit in the arrangement in terms of selling-through is that fans who want to view the video must purchase rather than rent it. “Of course, there is no way to prevent someone [a competitor] from buying the tape and then turning around and renting it, but we won’t be renting it ourselves,” says Meinershagen.
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Here’s something strange (and kind of funny) about this article (besides some company thinking that this video presented an opportunity):
The article about the Cowboys’ video appears on the same page that leads with the headline, “Industry Eyes Cincinnati Adult Video Trial Ruling.” That article was about a case involving a ban on certain themes at adult video stores.
But then to the right of the Cowboys article is Billboard‘s Top Kid Video Sales for the week. Sleeping Beauty ranked number one.
Here is the page:
Ah, editorial decisions that I must not be able to understand:
Editor #1: Frank, what else can we put on the page about the ban on porn videos?
Editor #2: Uh, I dunno. Maybe we can slap on that one about the Christmas tape?
Editor #1: Yeah, you got it. And we can fill the rest of the page with the list of kid’s videos. Let’s go grab a beer.
* * *
What was also peculiar were the ads that appeared on the pages before and after the page featuring the article about the Cowboys. On the page below it was an ad for Rainbow Brite.
A best seller, I’m sure. But above it was an ad for…Reform School Girls!