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This is the third part of a ten-part series focusing on ten pivotal regular season games in the history of the Dallas Cowboys.
Not all famous games will appear on this list. For example, the Mad Bomber game from Thanksgiving Day in 1974 is a famous game, but it was hardly pivotal, given that the Cowboys missed the playoffs that year.
Instead, this series focuses on games that marked turning points—good and bad—in franchise history.
November 7, 1971:
“The Dodger Era Begins”
The Cowboys struggled during both the 1970 and 1971 seasons. The team’s turnaround in 1970 was the subject of Part 2 of this list.
In 1971, Dallas was 4-3 following a frustrating 23-19 loss to the Chicago Bears. Tom Landry’s strategy of shuttling Roger Staubach and Craig Morton bombed. The Super Bowl could not have been on anyone’s mind.
Landry named Staubach the permanent starter before the team’s week 8 game at St. Louis. When Dallas fell behind 10-3 at the half, though, some might have thought Landry would go back to Morton.
But he didn’t, and Staubach led the Cowboys to a come-from-behind win. With the game tied 13-13, kicker Toni Fritsch nailed the game-winner. His comment following the win—”I no choka.”
The Cowboys did not choka for the rest of the season, either. The Cowboys won their final seven regular season games by a combined score of 202-77.
Dallas plowed their way back to the Super Bowl, then demolished Miami to win Super Bowl VI.
Although Morton had to start throughout most of the 1972 season because of an injury to Staubach, Dallas remained Staubach’s team during the rest of the decade. By the time the decade—and the Staubach era—ended, the Cowboys were America’s Team.
During various times in the 1960s and early 1970s, Tom Landry was rather notorious for swapping starting quarterbacks. Whether it was Eddie LeBaron vs. Don Meredith, Don Meredith vs. Craig Morton, or Craig Morton vs. Roger Staubach, Landry did not seem to shy from quarterback controversies.
Of course, once Staubach led the team to the promised land in 1971, those controversies ended. And when Staubach retired after the 1979 season, Danny White took over without any real competition.
By 1984, the Cowboys had lost in the playoffs during four consecutive seasons. The focus of the news during training camp in 1984 was on the QB position, where Gary Hogeboom was trying to unseat White as the starter.
Landry made a decision 30 years ago to move Hogeboom into the starting position. Landry hardly gave Hogeboom a full vote of confidence.
Landry said the Cowboys’ quarterback position, like all others on the team, would be evaluated on a game- by-game basis as part of what he called a ”reshaping” process. That process begins at Anaheim, Calif., Monday night, when the Cowboys open against the Los Angeles Rams.
”This is not like quarterback decisions I’ve made in the past,” said Landry, who was visibly nervous during the Dallas news conference at which he announced the change. ”If we were going to rebuild this team, we would not be thinking about making the playoffs. But we are going to be reshaping this team. We still have the players to make it to the playoffs. We can be in contention this year. But it is going to take a lot of hard work.”
Landry would give no specific reasons for switching from the 32-year- old White, a starter in the last four seasons, to the 26-year-old Hogeboom, who has never started a regular-season game in the N.F.L. but who said earlier this summer that he would seek a trade if he were not given the starter’s role.
”For my own reasons,” the coach said, ”I have a feeling that Gary is right for this game. My feeling is the same about Danny White. He is an excellent quarterback and will continue to be an excellent quarterback. I have coached this game. I have played this game. I have to go on my feelings.”
Of course, White was angry, while Hogeboom had to look over his shoulder. Both players saw action throughout the first half of the season, during which the Cowboys went 5-3. White eventually returned to the starting role. The team was 9-5 heading into the final two weeks of the season, and the Cowboys could have made the playoffs with wins in either week. But Dallas lost both games and missed the playoffs for the first time since 1974.
* * *
Something that really caught my attention in the N.Y. Times article was this blurb about Franco Harris:
The Dallas Morning News reported that Bart Beier, the agent for Franco Harris, had called the Cowboys and told them that the accomplished running back was available to play for them at an annual salary of as little as $330,000. That is about $50,000 less than what Harris would have earned this season with the Pittsburgh Steelers, who waived him last week because of a contract impasse. According to the Dallas newspaper account, Gil Brandt, the Cowboys’ vice president for personnel development, rejected the offer out of hand, without even discussing it with Landry.
The year was 1961. The Dallas Cowboys were preparing for their second year in the league after going 0-11-1 in 1960.
The Cowboys had their training camp at St. Olaf College in Minnesota. The team was looking for some talent.
Found it did they (Yoda speak) in a little receiver from Oregon. Standing at just 5’4″ and weighing only 147 pounds, this player looked “like a loose helmet on the ground until he starts moving,” according to Dallas Morning News writer Charles Burton.
Moreover, Tom Landry called him a key to the Cowboys’ chances that year. More on that below.
The player caught everyone’s attention in camp with a 71-yard touchdown reception from Don Meredith during a scrimmage.
The player? Cleveland “Pussyfoot” Jones.
The DMN later noted that Pussyfoot’s legend grew “rather large” during training camp. But alas, the team cut him on August 28, 1961. He played in two preseason games but never touched the ball.
Apparently, news of Pussyfoot’s release travelled quite slowly. On September 6, 1961, more than a week after the Cowboys cut Pussyfoot, the Miami News published a piece entitled “‘Pussyfoot’ Key to Dallas Hopes.” The author of the piece was, of course, head coach Tom Landry.
Two of our biggest weaknesses last season were an inexperienced defensive secondary and lack of speed on offense.
We traded for veteran Dick Moegle during the off-season. Dicky has been a big help to us through training camp, although he was out of action for neary a month with an injured leg.
He has given our young defensive halfbacks and safeties some valuable pointers and has helped get them in a keen competitive frame of mind.
Offensively, we’ve found some pleasant surprises. Two of them are free agents we signed from Oregon State. [MC: Marsh played at Oregon State, but Jones played at the University of Oregon]
One is Amos Marsh, who was an end and sprint champion in college. We put him at fullback the first day of camp and nobody’s been able to get him out of that position yet.
The other is Cleveland (Pussyfoot) Jones, who towers 5 feet 4 inches tall and weighs 147 pounds. He’s a quick, clever pass receiver as a wingback and he’s willing to take on any big man his blocking assignment calls for. He’s a real key to our chances.
Perhaps needless to say, Pussyfoot never played in the NFL.
The other players did have decent careers. Marsh played in Dallas from 1961 to 1964, plus another three years in Detroit. Moegle started 14 games in Dallas in 1961, but that was his final season in the NFL.
The Dallas Cowboys opened their first training camp in Forest Grove, Oregon in July 1960. The team was a mix of cast-off veterans from other teams along with free-agent rookies that other teams did not want.
The two prized rookies on the roster were quarterback Don Meredith and running back Don Perkins. When the team arrived at camp, players had to run a mile in six minutes. He gave linemen an extra 30 seconds.
Total number of players who met this goal: zero.
Of course, keep in mind this was long before the days where players had year-round training programs.
Here is part of an article published on July 12, 1960.
Cowboys Greeted by Landry’s Mile
by Charles Burton
News Staff Writer
The six minute standard survived the stubborn assault of the Dallas Cowboys Monday in the Tom Landry Mile.
The race which will become a fixture in the annual training camps of the National Football League club was run and sometimes staggered over a grass course laid out around the Pacific University gridiron. Landry had warned his athletes by mail that he would expect backs and ends to gallop the distance in a flat six minutes with linemen granted an additional thirty seconds for a satisfactory rating. None met the goal.
* * *
Don Meredith, the stork-legged first-year quarterback from Southern Methodist, finished with a weak spurt and a strong smile at 7:43….Don Perkins, the highly regarded halfback from the University of New Mexico, a reputed 10 second man in the 100-yard dash, was the only player who was given no time. He collapsed just after starting the fifth lap of the six lap endurance grind but after resting for a few minutes he regained his wind and walked and trotted to the finish.
“If they had been in better condition I believe they could have made it in six minutes,” commented Coach Landry.
* * *
* Landry’s reason for a six-minute mile? Roger Bannister had broken the four-minute mark in 1954, and track runners were still aiming to break that mark by 1960. Landry said he just added two minutes.
* The player with the fastest time (6:19) was Greg Altenhofen, a rookie end from the University of Oregon. He did not make the team and never played in the NFL.
* The article notes the center Bob Griffin “would have to be timed with a calendar” because he was so slow. Griffin also did not make the team in 1960 after having played five years with the Rams during the mid-1960s. He did, however, play in five games with the St. Louis Cardinals in 1961.
* Three players failed to show up for camp and were cut. The players were Norman Denny (North Texas State), Larry Deuitt (Rice), and Leon Manley (West Texas State).
Here is an animated GIF showing Tom Landry, apparently during pre-game warm-ups:
Unlike the GIF I posted a few days ago, I do not know for certain the game from which this GIF was taken. It almost has to be from the 1971 season, though.
Two things to note:
(1) The goalpost is on the goal line, so the image has to be from before the 1974 season.
(2) The end zone has no art at all. From what I know, the only season in which no art appeared in end zone was 1971.
(a) A reader named Redmustang03 described the end zone art to me several years ago as follows:
The dark blue Cowboys logo with the helmet with two bars wasn’t put in until the 1981 season which lasted from 1981 to 1995 after the NFC championship game. Instead from 1972 to 1978, the Cowboys logo background was light blue with two white circles that included the Cowboys stars. In 1979 they did use the two helmets, but they were bigger in size and the background was still the light blue. In 1981, they changed the Cowboys words to Texas Stadium and used that for one year. After one year, they used the 1981 end zone logos until 1995 and the next year they have the aqua blue background with the Cowboys logo and the two helmets with the three bars. Until they switched from the used astro turf to field turf the Cowboys logo background changed to a dark blue not as dark as the 1981 logo and then put in the same two helmets with three bars.
(b) An image of Duane Thomas from the 1971 season clearly shows that no art appears in the end zone:
Any ideas about the date of the animated GIF?
Here’s a quote about one member of the secondary.
He’ll be an outstanding player at safety, whether he makes his move there this year or next season.
Trivia question: Who was the player?
This may help—
On the same day Tom Landry made this statement, the Cowboys announced they had traded Craig Morton to the New York Giants in exchange for New York’s number one draft pick.
The Giants finished 2-12 that season, meaning the Cowboys held the second overall pick the follow season.
The Cowboys selection? Hall-of-Famer Randy White.
The Dallas Cowboys played in their fourth Super Bowl after the 1977 season as heavy favorites against the Denver Broncos, who were making their first trip to the big game.
Of course, the Dallas defense was ferocious for much of the game, forcing eight turnovers and recording four sacks. The highly touted Denver defense forced six Dallas fumbles but only managed to recover two of them.
Dallas won, of course, 27-10, giving Tom Landry his second and final world title.
Leading to our quote of the day. Who said this after the game?
Orange Crush is soda water, baby. You drink it. It don’t win football games.
Thirty-six seasons later, the Broncos are heading to their seventh Super Bowl thanks to their 26-16 win over New England on Sunday.
The 2013 marks just the fourth time in franchise history that the Cowboys have begun a season at 7-7. The three previous seasons were 1965, 1986, and 1999.
None of those seasons was memorable. However, each was noteworthy in the context of franchise history, as may the 2013 season. Below are some comparisons.
What happened in 1965? Dallas had suffered through five straight losing seasons and began the 1965 season with a 4-7 record. The worst loss was a 34-31 defeat to the Washington Redskins in a game where the Cowboys led 24-6 in the third quarter and 31-20 in the fourth quarter. However, Dallas did not lose another game during the regular season and finished with a non-losing record for the first time in franchise history.
What happened in the seasons that followed? The Cowboys became contenders one year later, going 10-3-1 and facing the Green Bay Packers in the NFL Championship Game. Dallas would not suffer through a losing season for another 20 years.
Why could the 2013 Cowboys be like the 1965 Cowboys? The 1965 squad featured a strong core of younger players reaching their prime. This group included Bob Lilly, Mel Renfro, Lee Roy Jordan, Bob Hayes, Cornell Green, and so forth. The 2013 squad has young talent as well in the form of Sean Lee, Dez Bryant, Tyron Smith, DeMarco Murray, Bruce Carter, and so forth. The team suffered through bad losses similar to the defeat to the Redskins in 1965, but the current Cowboys usually display resiliency.
Why might the Cowboys have a different future than the 1965 Cowboys? By 1965, Gil Brandt had begun to set himself apart among other head scouts. The 1964 draft for the Cowboys was one of the very best in franchise history, and the direct result was the team’s immediate improvement. In contrast, the Cowboys have had some mediocre-to-poor drafts during the past several seasons. Lee and Bruce Carter are frequently injured, and Bryant has not shown much leadership. Moreover, Jason Garrett has not proven he can manage a game effectively as a head coach, which is something Tom Landry started to prove after 1965. Hard to believe this current team would have 20 straight winning seasons.
The Cowboys technically made their first playoff appearance after the 1965 season, facing the Baltimore Colts in the Playoff Bowl. This game featured the second-place teams from each conference and was known as the Loser Bowl. Dallas lost 35-3.
What happened in 1986? The Cowboys began the 1986 season with a 6-2 record and looked like a playoff team. Then Danny White broke his wrist in a game against the Giants, and the Cowboys could only manage one win over their last eight games. The 7-9 record marked the first losing season for the franchise since 1964.
What happened in the seasons that followed? Two years later, the Cowboys were the worst team in the NFL. Tom Landry was fired in 1989 after the team posted a 3-13 record and Jerry Jones bought the team from Bum Bright.
Why could the 2013 Cowboys be like the 1986 Cowboys? The 1986 Cowboys had star power in the form of Tony Dorsett, Herschel Walker, Randy White, Danny White, and some other recognizable names. However, the team had drafted poorly for most of the 1980s, and the team simply had no depth at most positions. The current team has likewise suffered from poor drafting. Though the Cowboys have star players, they also lack depth in most key positions. The Cowboys do not have enough talent across the board to suffer losses at key positions. The injuries this year have contributed heavily to the team having the worst defense in franchise history.
Why might the Cowboys have a different future than the 1986 Cowboys? The Cowboys have more young talent than the 1986 team had. The Cowboys lost receiver Mike Sherrard to serious injuries in 1987 and 1988, and the team had to start over again at the receiver spot. The lone star by 1988 was Walker. The current team has Bryant and Murray along with some other talented skills players. Moreover, the current team operates during the free-agent era, whereas the league did not have Plan B free agency until 1989. The Cowboys could find free agent talent to replace aging or injured stars faster than the team of the late 1980s could.
My opinion: the best thing to happen to Jerry Jones would be the worst thing to happen to Cowboys’ fans, and that would be a disastrous season (like the 3-13 season of 1988). Why? Because Jerry would have little choice but to accept that the way he has operated the franchise is not going to lead to another Super Bowl appearance in the foreseeable future.
What happened in 1999? The Cowboys jumped out of the gate with a 3-0 start. However, once the Cowboys lost Michael Irvin to a career-ending neck injury, the team struggled. Dallas led in every game of the season but could only manage an 8-8 finish. The team luckily made it into the playoffs but lost to Minnesota in a forgettable game.
What happened in the seasons that followed? The Cowboys suffered through salary-cap hell along with some bad personnel decisions. Head coach Dave Campo saw his team record three consecutive 5-11 seasons between 2000 and 2002.
Why could the 2013 Cowboys be like the 1999 Cowboys? The current team has suffered from being in salary-cap hell and bad personnel decisions. Even dedicated fans would have a difficult time naming the guys playing defense in 2013, and the Cowboys will have limited ability to address weaknesses on defense because of more cap problems in 2014. Falling from 8-8 to 5-11 is not hard to imagine.
Why might the Cowboys have a different future than the 1999 Cowboys? In 1999, Jerry was still hanging on to the idea that the franchise could return to glory with just a few missing pieces, such as a good second receiver or a good defensive end. The cornerstones of the dynasty, though, had little left in the tank, and once they were gone, the team had to start over again. The current squad is not in such a dire position. Tony Romo is playing better now than Troy Aikman was in 1999 and 2000. The team might lose DeMarcus Ware and Anthony Spencer, along with some others, over the next couple of years, but it does not appear the team will face such a precipitous drop in talent that the team experienced in 2000 and 2001.
The 1984 season did not turn out to be one to remember for the Dallas Cowboys. The team finished at 9-7 and missed the playoffs for the first time since 1974.
Even for those who watched the team then, it’s easy to forget that the Cowboys began the year with a 4-1 record. With Gary Hogeboom leading the way, Dallas beat the Rams, Eagles, and Packers in the first four weeks of the season and had only lost to the Giants.
In week 5, Dallas traveled to Soldier Field to face the Bears. It was the first trip to Chicago for Dallas since 1973.
This game took place one year before the Bears became dominant. The teams played in 44-degree weather in late September.
The play I happen to remember from that game was a screen pass from Hogeboom to Tony Dorsett. The Cowboys set up the play perfectly, and Dorsett still had the speed that made him a legend.
Here is the play:
The Cowboys won the game 23-14 to improve to 4-1. However, the Hogeboom era did not last long. Dallas lost two straight to the Cardinals and Redskins. Tom Landry soon turned to Danny White again, but though the team finished with winning record, the Cowboys missed the playoffs.
* * *
The Cowboys have a 4-4 record overall at Soldier Field, including a win in the playoffs against the Bears in 1991.
During the 1960s, Dallas traveled to Chicago three times to face the Bears at Wrigley Field, and Dallas won two of those games.
The Cowboys lost their first game at Soldier Field in 1971 in an infamous game where Landry alternated between Roger Staubach and Craig Morton throughout the game.
* * *
The last time Dallas visited Chicago was 2007. The teams were tied at 3 at halftime, but the Cowboys pulled away in the second half to win, 34-10.
The Dallas Cowboys abandoned the run on Sunday like they never have before.
During the time that Tom Landry coached the Cowboys, the team never had fewer than 16 rushing attempts in a single game. Between 1960 and 1988, the Cowboys played 64 games in which they ran the ball 25 or fewer times. The team’s record in those games was 11-53.
Since 1989, the Cowboys have played 24 games in which they rushed 15 or fewer times in a game. Until Sunday, the team had a combined record of 0-23 in those games. Thanks to Sunday’s game, the team’s record in those games is 1-23.
The team’s previous low in rushing attempts was 10, set in 1989 in a 28-0 loss to New Orleans and again in 2011 in a 34-7 loss to Philadelphia.
Dallas became the second team in 2013 to have only 9 rushing attempts. The other team was Baltimore, which ran the ball 9 times for 24 yards in a 23-20 loss at Buffalo. Teams that have ran the ball 15 or fewer times have a combined record of 4-16. The Cowboys’ previous low this year was 14 attempt in the 51-48 loss to Denver.
Here is a chart showing games in which Dallas has ran the ball 15 or fewer times:
* * *
The Cowboys had only 36 rushing yards on Sunday. That number did not set a franchise low, however.
Dallas has rushed for 36 or fewer yards in 15 games. The team’s combined record in those games is 2-13.
The previous win game in 1987, when Dallas ran the ball 24 times for 26 yards in a 33-24 win over the New York Giants. Tony Dorsett had one of the worst games of his career, gaining just 3 yards on 14 carries. He lost his starting job two weeks later.
* * *
If Jerry was going for the creepy-old-man look, he nailed it next to Selena Gomez, who will perform at halftime on Thanksgiving.
A trivia question I could not answer: name one song that Selena Gomez sings.
Of course, my daughter might watch football on Thanksgiving this year. Thanks, Jerry!